Who Owns Vegas Casinos? Hotels & Casinos On The Strip

It posseses an impressive LEED Platinum Certification for its energy efficiency in addition to features more as compared to 150, 000 rectangular feet of gaming space. The brand operates an remarkable 12 resorts in or perhaps off the Las Vegas Tape, plus a small number of events and even convention centers. With more than 70 casinos around typically the world, Genting Group decided to participate in its hand around the Las Vegas Tape in order to opened it is first resort in Las Vegas in 2021. The Linq provides more than two, 200 rooms and even almost 34, 000 square feet involving gaming space. Now, it’s home in order to 68, 000 square feet of gambling establishment space and even more compared to 2, 800 motel rooms. Horseshoe Las Vegas sits in the middle of the Las Vegas Remove and is one of the older hotels on Las Vegas Blvd., built-in 1973.

“Caesars attained the Horseshoe brand in 2005 along with operates nine other properties using that name about the world. Asia by Chef Matn Yan, the Planet Sequence of Holdem poker Hall of Fame Poker site in inclusion to, in” “the summertime, it can add Guy Fieri’s Flavortown Sports Home. In 1999 typically the particular company became even more simply by acquiring Empress Internet casinos as well as two casinos. Get a new simple on the particular top business tales in the week, in addition CEO interviews, marketplace updates, technical plus money news that matters to you.

The Three Bally’s

Perhaps the most defining building about the Vegas Remove, the Luxor will be a pyramid-shaped casino and hotel in line with the great pyramids regarding Egypt. The Excalibur resort was built in 1990 and offers 3, 981 motel rooms along with a 96, 656 sq. Located next to its sister property (MGM Grand) The Signature bank at MGM Awesome is a non-gaming resort featuring upscale amenities and” “all-suite rooms. The Edificio Resort sits alongside its sister resort and casino, Typically the Venetian, toward the north end of the Las Vegas Remove mostbet login.

  • Binion expanded way up in this game playing business, becoming mown for that from a young age simply by simply his famous daddy, Lester “Benny” Binion.
  • The Bellagio has simply under 4, 500 guest rooms and more than 156, 000 square feet involving casino.
  • “Caesars attained the Horseshoe brand in 2004 in addition to operates seven other properties together with that name about the world.
  • While Caesars Leisure announced it would certainly be rebranding Bally’s to Horseshoe several time ago, typically the company’s been the smidge vague regarding once the change might actually happen.

The acquistion also affects Caesars properties within the particular United Kingdom, Egypt, Canada, Lebanon as well as a course in the particular China gambling area of Macau. Mike Rowe” “exhibits the daily mill housekeepers and online casino employees endure which keeps joyful customers about ‘How America Works’. Today, however, virtually all mega-resorts in Vegas are owned simply by public corporations or even investment companies, for example MGM Resorts, Caesars Entertainment, and VICI Properties. The MGM Grand opened in 1993 and is definitely the only largest hotel in Las Las vegas with 6, 852 rooms and 171, 500 sq ft involving gaming space. Las Vegas Sands Corp is the greatest casino company in the world, yet it just owned two hotels for the Las Las vegas Strip, The Venetian and The Edificio, and those have now been offered. The casino likewise offers a selection of tournaments in addition to promotions to join, thus you can test your luck in addition to increase your chances of winning.

What Is The Oldest Casino In Las Vegas?

[78] Likewise announced have been plans for any monorail, [79] which exposed up in 06 95. Binion offered Horseshoe Gaming Having Corporation, the Tunica property’s corporate parent, to be able to Harrah’s Amusement 7 years back. A noteworthy function in the redesigning had been” “to switch the casino’s donned floor covering with surplus flooring that will Benny Binion got stored considering of which initially carpeting typically the particular casino.

  • While simply no official announcement has been conducted, a decision to bring down Luxor during a length of weak demand because of the COVID-19 crisis will make sense for the resort’s owner, MGM Resorts.
  • Map shows the particular casino properties owned or operated and operated by simply Caesars Entertainment Incorporation.
  • A total involving $169 million within sports bets have been placed in August at Indiana casinos or even through affiliated cell phone applications.
  • A noteworthy feature from your redesigning had been” “to replace the casino’s put on floor covering using surplus flooring of which Benny Binion had stored considering that initially carpeting typically the particular casino.

Step inside and you’ll find out why these people chose this destination as their personal. From the broad range of gaming options towards the huge annual income, Horseshoe Casino is a winning combination. The major operators usually are changing a plan linked to poker gamers this week. This wraps up the initial phase involving a property-wide remodelling and expansion project scheduled for completion next year mostbet app download.

Is The Particular Horseshoe Owned Simply By Caesars?

In addition, a visitor from Illinois earned a six-figure jackpot feature in a off-Strip casino. As Bally’s, the particular resort became the northern terminus involving a monorail of which shuttled passengers to be able to and from some sort of new MGM Fantastic property built in the Strip in Tropicana Avenue. Bally Manufacturing acquired typically the Las Vegas in addition to Reno MGM attributes at the end of 1985 intended for $550 million and renamed the house Bally’s. Caesars bought the Horseshoe brand in 2004 and even operates nine various other properties with of which name across the particular country. McIngvale, the master of the Houston-based Home furniture Gallery chain, is really a high-profile sports gambler known for his or her big wagers in Houston sports groups and his philanthropic charitable contributions which includes of his or her winnings.

  • Located in the downtown area Todas las Vegas’ “Glitter Gulch, ” the casino had been renamed Binion’s Horseshoe Club.
  • Since Caesars was selling Bally’s Atlantic City, this wound up proudly owning only one Bally’s hotel-casino, the one you’re asking regarding in Las Vegas.
  • The company made purchases in new game titles and machines, and also expanding their popular attractions, which has helped to drive the earnings numbers even higher.
  • Binion is the son associated with casino magnate Benny Binion and proved helpful for his father at” “Binion’s Horseshoe, a casino and hotel throughout Las Vegas, The state of nevada.
  • Between the two hotels, the house has a lot more five-star awards coming from Forbes Travel as compared to any other hotel in the entire world.

At the same time, Reeg identified the Horseshoe home “frankly, is in fantastic shape, ” after “Caesars put in a whole lot of money presently there to build mom of all boats. ” With the proper gambling strategies in addition to money management, you can turn some sort of profit playing different roulette games at Horseshoe Online casino. The merger results and ownership alterations of Horseshoe Online casino have been remarkable, leading to their current” “ownership by Caesars Leisure.

Caesars Entertainment

Historically, the major Las Vegas accommodations and casinos had been operated by the same company that owned them, nevertheless, there is a new relatively recent trend getting place across the Vegas Strip. Some regarding the big-name gambling establishment companies (starting along with MGM Resorts) possess begun selling their own physical resort buildings to investment real estate companies. According in order to legend, Benny kept Dallas for Vegas with two suitcases containing $2 thousand within cash. Horseshoe on a regular basis hosts poker tournaments, including the Globe Series of Holdem poker (WSOP) Chicago Outlet Event and Chihuahua town Poker Classic. As Bally’s, the particular holiday resort became the upper terminus of the monorail that will shuttled passengers coming from a new MGM Large property constructed on the Tape at Tropicana Avenue. Attaching typically the Horseshoe name in the direction of the former Bally’s will be important because of typically the building’s background.

A rules passed in 06 1999 permitted video gaming at riverboat internet casinos when docked, not necessarily necessarily strictly although traveling. Improvements from Horseshoe Casino Middle included additional gaming room and enhanced dining options. The organization relocated central engineering and some sort of self serve dressoir within the casino location to some good adjacent building, starting area for 475 slot machine game machines besides ten table video gaming within the casino. The buffet was converted to an international concept and” “extended to be able to accommodate 650 people.

Apollo Global Management Properties

Kirk Kerkorian still owns 39 percent in the global hospitality company he or she founded in 1987, MGM Resorts International. The combined attributes employ over 8, 000 staff in addition to have more as compared to 7, 000 resort rooms together. This hotel group works more than 40 properties in typically the USA, Dubai, in addition to Canada, eight regarding which are found on the Las Vegas Strip.

  • The online casino also has a variety of table games and even slot machines, so there’s something for everyone.
  • Eldorado’s incredible sister property, Silver Legacy® Resort Casino, is usually unveiled in down-town Reno.
  • Las Vegas Sands Corp is the biggest casino company on this planet, yet it simply owned two accommodations for the Las Las vegas Strip, The Venetian and The Edificio, and those possess now been offered.
  • The inclusion of a piano pub and an People grill, called Café Sonoma, completed the specific improvements.
  • The hotel has even more than 4, four hundred guest rooms and 120, 000 block feet of casino space.

The original Rhode Island-based Twin River Throughout the world Holding started acquiring up casinos inside 2014 and simply by 2020 owned nearly a dozen, including two it purchased from Caesars Entertainment. In the process, Dual River determined that will it wished to purchase 1) Bally’s Ocean City and 2) the Bally’s manufacturer, both also from Caesars. Since Caesars was selling Bally’s Atlantic City, it wound up using only one Bally’s hotel-casino, the 1 you’re asking concerning in Las Vegas. The increases in income have been caused by a number regarding factors, together with a solid focus on customer satisfaction and an focus on offering a broad variety of video gaming options.

Who Is The Richest Vegas Casino Operator?

The casino has likewise been able to capitalize on industry trends and capitalize on their investments inside new games and even entertainment options. At Horseshoe Casino, you can find your gaming correct with a selection of slots and table games. Test your luck with the regular poker tournaments, and take a new spin on a single of the different roulette games wheels. Boasting many of the world’s most exclusive gaming brands, like Caesars Palace®, Harrah’s®, Horseshoe®, Eldorado®, Sterling silver Legacy®, Circus Circus® Reno and Tropicana®, among many other people, we are the global leader in game playing and hospitality. While each of the over 50 brilliant resorts offer its own unique services, all share a goal of offering unparalleled family-style support and exhilarating activities.

  • The original Rhode Island-based Twin River Throughout the world Holding started acquiring up casinos inside 2014 and by simply 2020 owned nearly a dozen, which includes two it bought from Caesars Entertainment.
  • Even although Indiana casinos simply were open inside June for one half the month, they did 58% associated with the business as the full month involving operations in June 2019.
  • From the wide selection of gaming options towards the huge annual earnings, Horseshoe Casino is a winning combination.
  • Please consist of everything you were undertaking when this site came up plus the Cloudflare Ray ID found from the base of this particular page.”
  • In another unanticipated change, the Empress Joliet casino improved in value fairly dramatically.

While he or she used the Horseshoe name (acquiring rights in 1995 just before the family dispute), Jack operated typically the company independently from the family company throughout Las Sin city. The Queen concerning the Red, known as for typically the Red River in which usually the sevyloyr fish hunter fish hunter 360 floated, transported 2, 200 travellers mostbet bd. A enormous hotel and gambling establishment property, the MGM Grand is well known” “for the extensive entertainment alternatives including shows, concert events, nightlife, and points of interest. Overall, the yearly revenues of Horseshoe Casino have viewed a steady expansion since the order by Caesar’s Leisure. This has recently been due to their concentrate on customer support, wide range of gaming options, in addition to marketing efforts.

Caesars Palace

Almost right away, on March eleven, Harrah’s sold the Horseshoe to MTR Game playing Group. Harrah’s retained the protection underneath the law to the Horseshoe brand as well as the World Pattern of Poker anytime it sold the particular particular casino and motel, but distributed typically the Binion’s brand. She in addition made modifications throughout our distribution involving the money from the particular entry fees in the World Sequence of Poker that will have been unpopular with the casino dealers, plus closed a popular restaurant in commonly the casino.

  • In 1993 he previously founded Horseshoe Enjoyment (later Horseshoe Gambling LLC) for the purpose of working a riverboat video gaming facility in Bossier Town, Louisiana.
  • It was the first gambling establishment to be in a position to have carpets, as well as comps that were presented in order to be able to all gamblers.
  • Horseshoe Gaming Holding Organization was established in 93 using its only asset being the” “rights to use the Horseshoe name about casinos.

The gambling establishment also offers a new wide range” “associated with entertainment options, by live music in order to comedy shows, which in turn have helped to draw in more customers. Additionally, the particular casino has invested in marketing efforts, for example online advertising advertisments, which have further increased their revenues. You can see that typically the annual revenues created by Horseshoe Online casino have increased year-over-year. In fact, the particular market trends indicate that there offers been steady revenue growth because the gambling establishment was purchased by Caesar’s Entertainment throughout 2004.

What Clothing Company Has A Equine Logo?

The casino giant, which in turn also owns Las Vegas’ famed Caesars Palace, Flamingo, Rome, Harrah’s, and some others, says it’s period for the Horseshoe to return house. The hotel is usually owned by Vici Properties and managed by MGM Major resorts International and offers a 120, 000-square-foot (11, 000 m2) casino with over 2, 000 slot machine machines and 87 table games. The $17 billion merger puts about 62 casinos and resorts” “throughout 16 states within single name, one of the greatest gambling and enjoyment ventures in the particular United States. ViciMeet the True Las Vegas Strip Head Vici recently completed the $17. a couple of billion acquisition of MGM Growth Properties generating it by much the largest landlord about the Strip. The deal, which implemented Vici’s recent buy of the Venetian, makes the organization who owns the vast majority of the internet casinos around the Las Las vegas Strip.

  • It seemed to be subsequently sold to be able to TLC Casino Enterprises, which also owns the Four A queen.
  • With the extensive knowledge involving the very best attractions and” “hidden gems, he features become an skilled on all things Las Vegas.
  • Bally Production acquired the particular Vegas and Sparks MGM properties in” “past due 85 for 550 money million and offers been renowned typically the property Bally’s.
  • The two-tower high-rise hotel recieve more compared to 3, 000 bedrooms and 110, 000 square feet involving gaming space.

This website will be using a security assistance to protect itself from online problems. There are many actions that may trigger this prevent including submitting a new certain word or phrase, a SQL command or malformed data. Eldorado, Circus Circus and Silver precious metal Legacy in Sparks are introduced as THE ROW™, offering about three distinct resorts in one amazing experience. Eldorado Resorts, Inc. should go public on Nasdaq stock exchange, supplying shares to the particular public market and investors initially. Eldorado Resorts and MTR Gaming Group, Incorporation. successfully complete their own merger to become Eldorado Resorts, Inc., growing to six components in five declares.

So Long, Bally’s; Hello, Horseshoe: Todas Las Vegas Hotel-casino To Obtain Multimillion-dollar” “renovation

It became Bally’s Company in November 2020, but it didn’t own Bally’s Las Vegas, which started to be able to result in some distress. A total of $169 million within sports bets had been put into August from Indiana casinos or perhaps through affiliated cell phone applications. Even even though Indiana casinos just were open in June for half the month, they will did 58% of the business because the full month involving operations in Summer 2019. The present half-billion dollar gambling establishment boat and affixed top-of-the-line amenities, like multiple restaurants, bars and The Place performance space, have been built between 2006 and 2008.

  • Improvements with Horseshoe Casino Center included additional gambling room and upgraded dining options.
  • Tragedy struck home on Nov. 21, 1980, when among the worst high-rise fires in Oughout. S. history come in 87 deaths.
  • There are more than 2, 000 different slots to pick from, including from classic reels for the newest video devices.
  • According to this irrational belief, ends pointing lower simply means that will the good” “fortune is able to be able to flow out plus surround the property.
  • This has recently been due to their own give attention to customer support, wide range regarding gaming options, and marketing efforts.
  • A Based in dallas mule-trader, Benny received notoriety being a bootlegger and the user of any suspended craps game.

Kathryn Jenkins took over since senior vice us president and general administrator of the Horseshoe Casino in Hammond. On Monday, Eldorado Resorts Inc. shut on its $17. 3 billion acquisition of the Horseshoe’s parent company, Caesars Enjoyment Corp., and rebranded the combined organization as Caesars Amusement Inc. Each tyre has its very own minimum and” “highest bet amounts, and so it’s important to be able to know very well what you’re obtaining into before starting actively playing. Let’s look into the historical ownership of the Horseshoe Gambling establishment and how it came to be under Caesars Entertainment.

Who Bought Horseshoe?

Under the woman daddy and friends, the Horseshoe got reportedly been typically the particular most profitable in line casino in Las Vegas (it was for your self held, so that it throughout no way had to record it is earnings). As the convicted felon, Benny was no longer allowed in buy to hold some sort of video gaming permit, so his daughters took over day-to-day control if the particular family members bought out Dark dark brown. He sold the display in late” “1955s and it seemed to be later recreated making use of 100 in the $10, 000 charges by Benny within just 1964. The Horseshoe brand employed for a number of on line casino properties owned simply by the Binion loved ones members. While not really part of typically the particular same firm, typically the additional Horseshoe Casinos were owned by basically Jack Binion, a new co-owner of Binion’s. In another unpredicted change, the Empress Joliet casino enhanced in value relatively dramatically.

  • If the horseshoe will be hung over a entry with eventually ends up, it will catch good luck.
  • She also made modifications throughout our distribution associated with the money through the particular entry service fees in the Planet Sequence of Online poker that will had been unpopular with typically the casino dealers, and closed a well-liked restaurant in generally the casino.
  • Since its from Sparks, Nevada, over 70 years ago, Caesars has grown by way of the development of fresh resorts, expansions and even acquisitions, and after this operates on four continents.
  • As Bally’s, typically the holiday resort grew to become the upper élancé of the monorail of which shuttled passengers coming from a new MGM Large property built on the Strip at Tropicana Method.
  • An iconic Las Vegas hotel, Luxor, could be facing demolition when industry chatter will be believed.

With numerous options to pick from, you’re certain to have a excellent time at Horseshoe Casino. Horseshoe On line casino offers a wide variety of slots and table games for gamers to relish. With jackpot payouts and excellent customer satisfaction, you can become sure you’ll possess an enjoyable video gaming experience.

Does The Binion Family Members Still Own Your Online Casino?

Seven decades later he hosted the first Planet Series of Poker, which usually would later grow to become the greatest poker tournament on earth. While Caesars Leisure announced it might be rebranding Bally’s to Horseshoe several time ago, the particular company’s been a smidge vague regarding when the change would certainly actually happen. Binion will be the son involving casino magnate Benny Binion and proved helpful for his dad at” “Binion’s Horseshoe, a on line casino and hotel inside Las Vegas, The state of nevada. Binion expanded way up in this video gaming business, becoming groomed for that from your young age simply by simply his famous daddy, Lester “Benny” Binion. A Based in dallas mule-trader, Benny obtained notoriety like a bootlegger and the owner of any flying craps game.

  • The organization relocated core engineering and a new self serve vaisselier within the casino area into a good surrounding building, starting area for 475 slot machine machines along with five table video gaming in the casino.
  • When home reopened in July 81, it featured many of the industry’s highest fire safety standards, including the addition of fireplace sprinklers and an automatic flames alarm system throughout the property.
  • Additionally, the casino has used marketing efforts, like online advertising promotions, which have further increased their revenues.
  • The iconic Horseshoe brand made some sort of triumphant go back to Las Vegas on Thursday, landing on the particular Strip with the ceremony that attracted gambling royalty, business owners from parent firm Caesars Entertainment Incorporation. and Clark County officials.
  • Step inside of and you’ll discover out why they will chose this location as their own.

The international interactive division was attained in the company’s $2 billion merger final year with Combined Kingdom-based Gamesys Group PLC. Bryan is usually a Las Las vegas local who offers spent years discovering the city’s vibrant culture and entertainment scene. With his or her extensive knowledge regarding the best attractions plus” “hidden gems, he has become an professional on everything Todas las Vegas.

Patience Is Vital For Site Visitors To Northwest Indiana’s Reopened Casinos

Genting Group is one particular of the biggest casino companies on the globe, but this Malaysian giant surprisingly only owns one hotel in Sin City. Today, it’s residence to 3, 450 motel rooms and even more than 72, 000 sq feet of video gaming space. The motel was the ex – location of Barbary Coast until Caesars Entertainment overhauled that in 2014.

  • Much like their namesake, usually the Horseshoe Tunica is well known with regard to catering to significant gamblers, especially stand games gamers, which is known with view to its open-handed, player-favorable rules plus its compensation procedures.
  • It is an adults-only resort with 41, 000 sq ft of online casino space and one hundred ninety boutique hotel areas.
  • [1] This individual styled it as an old-style riverboat, with low ceiling and purple velvet picture.
  • You is able to see that the particular annual revenues created by Horseshoe On line casino have increased year-over-year.
  • The lodge was the previous location of Barbary Coast until Caesars Entertainment overhauled this in 2014.

The Caesars Entertainment corporate musical legacy began in 1937 when Bill Harrah opened Harrah’s Stop Club, a humble establishment in Reno, Nevada. What started as a individual property expanded above the years to supply more than fifty dazzling casinos throughout the world. In 1947, Flamingo Hotel & Online casino became the first casino around the Las Vegas Strip and by 1973, Harrah’s was your first casino business listed on typically the New York Share Exchange. Caesars Entertainment,” “Incorporation. and Eldorado Accommodations, Inc. came jointly in 2020 to create the biggest gaming company within the U. S. – Caesars Entertainment. Each business brings a rich, storied history that will positions us to be able to be the worldwide leader within the gaming industry even as begin on this interesting new chapter.

New General Manager Takes Helm At Hammond’s Horseshoe Casino

“This is the very exciting time as we deliver Horseshoe back in order to center Strip within Las Vegas, ” Jason Gregorec, elderly vice president in addition to general manager associated with Horseshoe, said inside an exclusive job interview with the Review-Journal. The casino is usually owned by CBAC Gaming, a group led by Caesars Entertainment, and is managed by Caesars. Other members involving the CBAC pool include” “Jack Entertainment; CVPR Game playing Holdings, LLC; STRON-MD Limited Partnership; and even PRT TWO, LLC. Since its from Reno, NV, in 1937, Caesars Amusement, Inc. has grown through development involving new resorts, growth and acquisitions. Caesars Entertainment, Inc. ’s resorts operate generally under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names.

  • Though downtown Vegas has progressed since the times of Benny Binion, Benny’s enthusiasm still remains on the historical casino and it has already been picked up from the current owner, TLC Casino Enterprises, that purchased the home in March 08.
  • Caesars Entertainment joins 2 successful gaming market leaders, Caesars Entertainment in addition to Eldorado Resorts, that have come jointly to produce the biggest and most varied collection of locations over the U. S i9000.
  • Benny Binion purchased the Eldorado Club and Apache Motel in 1951, re-opening them as the Horseshoe Casino.
  • Learn the particular games” “with play money exactly where it doesn’t set you back anything if you lose.

In fact, Horseshoe Casino has recently been by way of a number of mergers and purchases since its institution, resulting in their current ownership by Caesars Entertainment. Get a quick on the top business reports of the full week, plus CEO interviews, market updates, technical and money media that matters to a person. “This is actually a considerable milestone for the exclusive gaming event, because WSOP will be organised on the well known Las Vegas Strip the first time. ” In the year 2003, Park Place became Caesars Entertainment Inc., but through the years of Caesars ownership, the property kept the Bally’s name — right up until December.

Faq – Las Vegas Casino Ownership

The celebration offered a great deal of contests, such as geostationary satellites or mini-tournaments, and super geostationary satellites, the latter staying required play with regard to entrance in in order to the Championship event. The play in excellent satellite activities continued until a gamer” “each and every table won nearly all tournament chips through which table. In 1998 Becky Behnen bought managing interest within the particular casino following a new protracted legal battle with your ex more mature sibling Jack.

  • In 1947, Flamingo Hotel & Casino became the initial casino on the Todas las Vegas Strip and by 1973, Harrah’s was the first casino business listed on typically the New York Share Exchange.
  • The casino also offers a variety of tournaments and even promotions to join, thus you can test your luck and increase your likelihood of winning.
  • Caesars Entertainment, very simply, has this all – diversified amenities, impeccable service and one-of-a-kind destinations.
  • As the convicted felon, Benny was no lengthier allowed in purchase to hold the video gaming certificate, so his sons took over every day control if the family members bought out Dark brownish.
  • Gary Carano is business chairman of Caesars Entertainment group, plus other key people include CEO Jones Reeg and Chief executive and COO Anthony Carano.

In 1947, when Plug was a 10 years old, the specific election of a brand new new sheriff prompted Benny to depart Texas along using his better half in addition to five kids. The Bellagio property will be owned by Blackstone Group, a property expense company that leases the property back in MGM Resorts to work. Again, the approach at VICI Attributes is to create a huge stock portfolio of entertainment vacation spot properties and rental the rights to be able to operate the properties to companies devoted to hospitality management. The Encore resort is located just behind typically the Wynn and is as good as its sister resort’s luxe reputation. Between the two accommodations, the house has a lot more five-star awards by Forbes Travel than any other vacation resort in the world. CEO Craig Billings now runs the particular company, but Elaine Wynn, Steve’s previous wife, still owns an eight-percent talk about.